The beauty and personal care sector has been undergoing a true revolution these last few years.
It has been progressively moving away from the conventional beauty industry’s practices of using cheap filler ingredients, harsh chemicals, and animal by-products. And instead, it's shifting towards a more sustainable, eco-friendly, organic, and “green” approach. This transition is fueled by rapid innovation in the field of herbal extracts, antioxidants, and natural alternatives to what are now considered outdated formulas and methods.
The value of this growing industry is predicted to double by 2020.
We can trace this growth to the public's continued learning about the real, holistic benefits of organic ingredients, as well as the global boom in environmental consciousness.
It is important to realize that the conventional beauty products we are used to are not only full of perfumes and other irritants, but also tend to contain nearly imperceptible traces of active ingredients. Manufacturers add just enough to be able to advertise them on the label, but not nearly enough to bring any significant results for the user. Newer brands, on the other hand, are choosing to focus on potency and performance by synthesizing powerful herbal and/or natural ingredients.
These companies also tend to commit to sustainable practices such as growing their own ingredients or sourcing them locally. There is craftsmanship to their manufacturing process, care at the baseline of their product, and a strong guiding mission or philosophy.
This fundamental shift mirrors the transformations occurring in other sectors like the sustainable food and DIY (“do-it-yourself”) movements. On a macro level, we appear to be returning to the proverbial root of things.
The industrial revolution birthed an era of mass manufacturing which replaced a more intimate, careful approach to production and creation. We seem to be moving into the future by reclaiming a forgotten memory of the past. The magic, however, lies in finding a happy medium between the power of technological innovation and the ancient, timeless wisdom of nature.
Thank you, Ana Lucía Carrizo, for sharing with us.
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