7+ Billion People
3+ Trillion Dollars
The USDA estimates of every $1 spent by consumers on the agricultural value chain, only $.085 goes to the farmer.
The FAO estimates that in the agricultural value chain 33% of all outputs are wasted.
Intermediaries control power with a barrier around communication, marketing and finance, thereby separating the two key stakeholders; producers and consumers.
From the farmer to the consumer there can exist wholesalers, brokers, distributors, retailers, importers, exporters, sales representatives, and brands, many of which take excessive profits on top of their operating costs.
Producers Market is solving this age-old problem of producer exploitation.
We are digitizing, tokenizing and decentralizing the agriculture value chain.
By uniting producers on a smart value chain, and providing them with free digital technology and digital marketing tools it will unlock greater consistency, profitability and capital resources.
The smart value chain
The building of our smart value chain and the accompanying contextual database of producers and buyers is designed to consistently replace intermediaries with Producers owned platforms or transform the role of the intermediary from a profit maximizing center, to a transparent, cost-plus service provider to a united network of producers.
Designed for producer profit maximization and value chain empowerment.
Integrating a digital toolkit of innovative technologies to generate the greatest possible impact for producers.
Producers is focused on developing and providing profit enhancing technologies built around cryptocurrency, smart contracts, traceability, peer to peer financing, universal funnels, data analytics and social media so that producers can focus on producing!
1 Producers Market
The marketplace platform is the centerpiece of our Producers Market holding. It is the intersection point between consumers, wholesale buyers, and our producer members. It is where the smart contracts are created, information is uploaded to the blockchain, data is collected, and in the future where transactions with digital currency occur. It is the meeting point of energies and exchanges and represents the transition from the physical realm into the digital, and vice versa on an intimate global scale.
Producers Market is building the leading platform for the tokenization and exchange of agricultural and natural resource assets. Producers Market works with its members to solicit and vet tokenization opportunities. FarmToken currently is focused on three categories of tokenized assets:
- Tokenization of a farm and/or facility asset that is already in operation.
- Tokenization of a new or expanding farm and/or facility development not currently in operation.
- Tokenization of a natural resource asset for regeneration and/or conservation.
Once a user makes it onto our digital platforms they are directed to either the Producers Market B2B or B2C sales platform or the FarmToken tokenized asset platform. Producers generates its profit margin from a .5% smart contract fee on all sales transactions, and from a 10% ownership stake in all tokenized assets developed on the FarmToken platform.
Our team has developed an eight step strategy for the implementation of our corporate vision.
Management team and advisors
Co-Founder and CEO
Keith has worked in the supply side of the agricultural industry for the past decade and is the founder of Sky Vegetables. Keith's passion for supporting producers is the initial inspiration behind the Producers Market platform.
Co-Founder and CTO
Dermot has spent the previous 20 years building proprietary digital platforms and systems which are being integrated into Producers Market. In the early 2000's, Dermot served as a software programming educator at UC Berkeley.
Jeff has nearly thirty years of corporate finance, investment banking, merchant banking, consulting, and executive management experience. Jeff is the Managing Partner of Ridgeline Partners.
Daniel has spent his career in finance, operations and business development throughout the US and Latin America, most recently as a partner of a value-add fruit processing facility in Guatemala.
Chief Inspiration Officer
Wendy founded Women's Entrepreneurship Day to ignite women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion, and advance communities worldwide. She is also the founder of Animal Fair Magazine.
Chief Strategy Officer
Daniela is the Founder of Topan AG, a Swiss-based, holistic, Triple-E® Business and Investment Advisory Boutique for long-term scale up through business and financial co-stewardship. Daniela is an entrepreneur with over 22 years of international experience in business, holding executive roles in business strategy , people selection & coaching, financial services and investment management.
Director of Agricultural Technologies
Colin is a software engineer with expertise in distributed ledger technologies. Colin most recently founded a company which developed a technology platform to directly connect buyers and sellers of organic grains.
Director of Project Management
Alex has been working in project and product management with virtual technology teams around the globe for over a decade. He is a co-founder of the Pebble freelancer network and is developing a co-working network in San Miguel de Allende, Mexico.
Director of Communications
Max has spent his career developing and managing organic agriculture educational programs for college students. Max is an early stage cryptocurrency investor and enthusiast who provides valuable market insight for the Producers ecosystem.
Director of Product Development
Eddy has been building digital technologies since he was a child, from software used to produce the visual effects in Star Wars to mobile applications to help manage the sustainable forests of Guatemala.
UX / UI Designer
Erika has 12+ years of experience as a UX and UI Designer, and focuses on projects that create positive change for people and planet. Past design projects include Yellow Seed, a conscious trade platform for cacao, and NuMundo, a transformational travel platform.
Lead Frontend Engineer
Lukas is a full stack engineer, building digital products for as long as he can remember. He successfully co-founded and launched NuMundo, a global network of sustainable impact centers, and bartered his skills for 2 years with social and ecological projects around the world for his travel project Good Things Everywhere.
Director of Digital Media
Diego's passion and background are in Computer Science, Design and Philosophy. He is multilingual and multifaceted, born into a Latin American agricultural family on his mother's side and a Swiss-Belgian banking family on his father's side.
Director of Producer Relations
After his career as a mechanical engineer, David left the corporate office and worked as a science technician, ship's engineer, and educator, often in remote corners of the world. David co-created the Michoacán Organics brand, which to date has sold millions of dollars of organic avocados into the United States.
Zachery Ty Bryan
Founding Investment Partner
Zach is the founder and owner of Lost Lane Entertainment. He is an actor, movie producer, and one of the early BitCoin adopters who has since invested into many other cryptocurrencies.
Founding Investment Partner
Randy is a General Partner at Veg Fresh Farms. Veg Fresh Farms is a leader in fresh produce packing and distribution in the western United States. He is also the founder of both R.C. Trucking and RDL Express.
Chris is a renowned brand designer and founder of New Barn, a non-dairy alternative company featuring innovative products including almond milk. He is also a partner in New Food Fund, a recently launched investment fund targeting the food industry.
With agriculture at the center of many of today's existential crises, from the environment to health-related issues, Christopher feels it is incumbent upon us to direct more energy, focus, and innovation on solving such issues at the source in order for lasting, impactful change to occur.
Business Strategy Advisor
Youval is a highly sought-after mentor and advisor for both mature companies and startups alike in the food and beverage, restaurant, hotel and resort industries; specifically focusing on branding, operations, and profitability. Youval is the founder of Longwood Venues+Destinations, is on the Board of Directors of Boston University School of Hospitality Administration, and is an overseer of Boston University. His network, entrepreneurial success, and forward-thinking nature provide valuable insight and expertise to the Producers Market team.
Bernard Van der Lande
Bernard Van der Lande is the Chief Issuance Officer at Templum Markets, LLC., a FINRA Registered Broker Dealer and Alternative Trading System subsidiary of Templum, Inc., a technology innovator that provides regulated market infrastructure for the digital asset sector, including a blockchain-enabled platform for capital raising and secondary trading.
Dr. Aris LaTham
Dr. Aris is a world renowned Master Raw Food Chef and Educator. He is the founder of "Sunfired Foods" and Vegetarian Times Magazine voted him one of the top vegetarian chefs in the USA.
Dave has held numerous senior titles and has extensive executive leadership experience across several of the world's most recognizable media, marketing and communications brands. He has managed and inspired cross functional teams in developing and launching successful integrated marketing commutation solutions for many of the Fortune 500 companies.
Food Technology Advisor
Tim West is a renowned Slow Food chef turned Social Entrepreneur. He is the creator of The Food Hackathon + Forum as well as True West Ventures. In addition, Tim works on behalf of the Future Food Institute scouting new technologies and forging strategic relationships with aligned organizations.
Producer Relations and Sourcing
Leonel is a pioneering organic avocado farmer from Michoacan, Mexico, and has been pushing the envelope on organic and biodynamic growing practices for over 15 years.